Got a very simple question to pose today, after somebody asked me to explain the benefits of a 'trigger event'.
For the benefit of this I want you to imagine you are just about to call a prospect and get their attention. You have one chance to make an impact; probably a couple of sentences at best. Picture what you're trying to sell, and go...In your head, speak those two or three sentences out...
Now know this. The prospect you're about to call has just announced a big expansion plan going into the new year and just last night, the team your calling picked up an award at a national event for their achievements through 2011.
Knowing what you know now try speaking out those first two or three sentences again. Are they different? Thought so.
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