Have you ever bumped into an old acquittance in the street who you maybe haven't seen for a few years or so and receive the unanswerable question 'well, what you been up to?' Hopefully, unless it's been somewhat of a write off 730 days, you'll have been up to much more than can fit into a hurried sentence. This question always seems very lazy to me, a sign that the person in question doesn't really care what you've 'been up to.' If they did, they would've made contact, or at least been asking around about you so, they knew roughly what was going on.
Following on from last week's attempts to demystify common beliefs about online sales intelligence, part 2 looks at further concerns and misconceptions:
"I don't have time to insert another process into my daily routine"
The idea of integrating online sales intelligence into your routine is to reduce the time it takes to scour the Internet for relevant content each day, not increase. If you're a sales professional on the road, or one who spends a lot of time on the phone, getting a timely morning email or a quick summary from a personalised dashboard can be hugely time saving, rather than having to head out onto the World wide web to find out what a customer's doing. It means more knowledge in a considerably reduced period of time, meaning you can abandon your searching days and concentrate on the sale.
With online sales intelligence becoming more and more sought after, I thought I'd compile a list of regular beliefs, oppositions and questions and reveal the truth, much like one of those rogue magicians who covers their face and shows the audience where the rabbits are really hiding in the hat. Here is online sales intelligence - The truth:
Don't like using this blog to promote too much (as any 'top 10 list of blogging don'ts will tell you, IT'S WRONG!!!) but technically I'm promoting 99 others here too, so in my book, it doesn't count. So Artesian have been selected in the top 100 Start ups featured in the Telegraph and we couldn't be more thrilled.