Whilst many resolution setters have probably already picked up that first glass of wine, or left their gym pass in the outer realms of the storage cupboard, many businesses will continue to have dreams and aspirations going into the new year. Business objectives are slightly harder to let go of than the feint promise to run on a treadmill more and you won't find many companies who don't have a plan in place to hit the ground running in 2012.
The big question is, do you know what your customer's goals are? It's very easy to be quite self centered at this time of year and know what you want to achieve, but knowing what your client's objectives are can be a big step in helping yourself push on.
Is there a better time to build a relationship, to support aspirations than the first few months a year, when everybody like it or not is re-evaluating what they want? I suspect not. You could be just one trigger event away; one phone call away from transforming your customer relationship into something new and special. My new year's resolution is making sure I don't miss that opportunity.
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